Organic Growth Challenge
Grow Organic Traffic via SEO with minimal budget to lower overall CPA and revenue
Action
– Perform keyword research to identify keyword targets with buyer intent that our brand should rank for but does not, as well as keywords our website already ranks for but are not in the top results for
– Identify keywords our competitors rank for that we do not
– Build out landing pages targeting the keywords our potential customers are already searching for
– Improve existing pages to better target keywords they already rank for but should rank in the top spots for
– Launch PR/Outreach program targeting small to medium sized blogs that make sense for our brand in order to procure backlinks to our website and target landing pages
– Launch PR program targeting larger online media outlets with the goal of procuring larger value backlinks for our website
Result
1 Year
- 612% Increase in revenue
- 1463% ROI (Cost estimated at $36k/yr)
- Increase Domain authority from 14 to 30
- Increase Organic traffic from 28k to 180k
- Revenue increase from $86k to $613k
5 Years
- 2574% Increase in Revenue
- 1277% ROI (Cost estimated at $36k/yr)
- Increase Domain authority from 14 to 53
- Increase Organic traffic from 28k to 573k
- Revenue increase from $86k to $2.3 million